How to start a fashion boutique



There are two main approaches here - designer fashion and fast fashion. For most people, boutiques are synonymous with designer fashion. Fast fashion boutiques will buy clothes wholesale, curating them to fit their audience and current trends. Search out fashion PR firms and sales agencies - in London, LE WORKS and The Bridge Co are good places to start. PR agencies typically work with designers to land press coverage and handle fashion week, so introduce yourself as a buyer in order to see new collections as they come out. Most British buyers will attend London Fashion Week to see the looks and Paris Fashion Week to make orders - they fall twice a year in February and September. Work with local magazines, influencers and designers to launch your boutique and get the word out! A launch party is always a good idea, and you could offer exclusive discounts for attendees. read more...