SKU'd: Walmart regrets everything it ever purchased



Although Walmart has a long history of innovation, there was a condensed period of time from around 2017 to 2019 where it felt like the company was on a serious DTC shopping spree. For me personally, the height of confusion regarding Walmart's e-commerce strategy was when it purchased indie darling ModCloth. What was Walmart doing? Why was it going steady with its complete romcom opposite? What could become of Walmart pairing with such weird partners? There's something else to consider, though: that Walmart knows exactly what it is doing. Did you know that Walmart owns Art.com? Wait, you don't immediately associate a mass retailer with the existential search for life's meaning via watercolors? I don't understand. Walmart acquired Art.com's assets back in 2018 because the company pointed out. Back in 2018, Walmart purchased intimates company Bare Necessities. read more...