Wildly popular beauty startup Glossier just opened its first flagship store in New York City. Here's ...



Glossier, a previously online-only beauty and skincare brand founded in 2014, just opened its first flagship store in New York City. Since the company first started in 2014, Glossier has raised a whopping $86 million in venture funding and gained a cult following among millennials. The flagship store opened in the same spot in SoHo where Glossier's shoppable showroom has been since it opened in November 2017. More than half a million customers have come through that space since it opened, the company told The New York Times. The flagship is Glossier's second and largest permanent shop, as it already operates a storefront in Los Angeles. The products in store aren't on shelves, but instead on communal tables with mirrors set up for shoppers to test the products. We went to the flagship store the day after it opened. read more...